A golden retriever wearing a SurfPup cowrie shell collar, surfing a wave on a surfboard

Ocean-inspired style for your angel in a fur coat

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Each collar is custom made for the perfect fit, handcrafted to order in San Diego

The Collection

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Measuring a dog's neck by hand on the beach for a custom collar fit
Handwoven

Made by hand, one collar at a time

Every collar is knotted from premium cord and finished with authentic shells — no molds, no mass production.

Marine-Grade

Built for sand, salt, and sun

Marine-grade nylon cord and a sturdy side-release buckle hold up to life at the beach, wash after wash.

Custom-Fit

Sized to your dog, not the shelf

Eighteen sizes, measured to the widest part of the neck, so every collar rests exactly where it should.

Monetaria Moneta

For thousands of years, cowrie shells served as one of the world's earliest forms of money, traded across Africa, Asia, and the Pacific. Today they remain a symbol of prosperity, adventure, and ocean beauty.

The history behind every SurfPup collar