A golden retriever wearing a SurfPup collar riding a longboard across a wave
Our Story

Made in Point Loma

Handcrafted at the water’s edge since day one

SurfPup started with one dog, one beach, and a handful of cowrie shells. Our founder was born and raised in Point Loma and graduated from Point Loma High School — the same breaks we surfed as kids are the ones our dogs swim at now. Every collar is still knotted by hand, a few blocks from the water.

SurfPup founder with a dog at the collar table outside the shop
Visit Us

Sold in person, the old way

Every SurfPup collar is fitted in person — measured on your dog, adjusted on the spot, no guesswork. We lay the whole collection out on the table and let your pup pick the one that suits them.

Order online and we’ll make it to measure, then hold it for pickup at our home inside oceancrypto.ai on Shelter Island.

Pickup & Fittings

Wednesday – Sunday

2726 Shelter Island Drive #305
San Diego, CA 92106

Shop the Collection
A puppy wearing a cowrie shell collar standing on a skateboard in the shop
Community

Home of Burning Dog

We organize Burning Dog, the weekly gathering where the local pack meets up at the sand every Wednesday evening — boards, bonfires, and more dogs than people.

Come by, bring your dog, and get a collar fitted while the sun goes down.