SurfPup started with one dog, one beach, and a handful of cowrie shells. Our founder was born and raised in Point Loma and graduated from Point Loma High School — the same breaks we surfed as kids are the ones our dogs swim at now. Every collar is still knotted by hand, a few blocks from the water.
Every SurfPup collar is fitted in person — measured on your dog, adjusted on the spot, no guesswork. We lay the whole collection out on the table and let your pup pick the one that suits them.
Order online and we’ll make it to measure, then hold it for pickup at our home inside oceancrypto.ai on Shelter Island.
Wednesday – Sunday
2726 Shelter Island Drive #305
San Diego, CA 92106
We organize Burning Dog, the weekly gathering where the local pack meets up at the sand every Wednesday evening — boards, bonfires, and more dogs than people.
Come by, bring your dog, and get a collar fitted while the sun goes down.